"Reputation is an idle and most false imposition; oft got without merit, and lost without deserving." - William Shakespeare

"Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing." - Abraham Lincoln

"The way to gain a good reputation is to endeavor to be what you desire to appear." - Socrates

“Reputation is rarely proportioned to virtue.” - St. Francis de Sales

One word, 5 letters : S C A R Y.